{"id":48361,"date":"2023-03-01T09:36:49","date_gmt":"2023-03-01T08:36:49","guid":{"rendered":"https:\/\/answear.hr\/blog\/?p=48361"},"modified":"2023-03-01T11:17:20","modified_gmt":"2023-03-01T10:17:20","slug":"answear-za-zene","status":"publish","type":"post","link":"https:\/\/answear.hr\/blog\/answear-za-zene\/48361\/","title":{"rendered":"Answear za \u017eene!"},"content":{"rendered":"Vrijeme \u010ditanja<\/span> 3<\/span> min<\/span><\/span>

ANSWEAR ZA \u017dENE nije samo slogan promocije na answear.hr, ve\u0107 je rije\u010d o glasu brenda koji progovara o bitnim temama za \u017eene.\u00a0Povodom Dana \u017eena, Answear \u017eeli skrenuti pozornost na nejednakosti u pla\u0107ama s kojima se suo\u010davaju \u017eene diljem Europe. Stoga \u0107e, u razdoblju od 1. do 8. o\u017eujka, odabrani \u017eenski<\/a> i dje\u010dji asortiman<\/a>\u00a0(uz kod: WOMAN) biti obuhva\u0107eni ve\u0107im popustom od mu\u0161kog.\u00a0<\/strong><\/p>\n

Answear progovora o va\u017enim temama za \u017eene<\/h3>\n

Ovakvim aktivnostima brend \u017eeli pridonijeti ponovnom pokretanju rasprave o nejednakostima me\u0111u spolovima te potaknuti na individualno promi\u0161ljanje. Bez obzira na u\u010dinak, nije naodmet razgovarati i podsjetiti klijente na va\u017ena pitanja. Ova akcija obuhvatit \u0107e 9 Answear tr\u017ei\u0161ta: Poljsku, \u010ce\u0161ku, Slova\u010dku, Ma\u0111arsku, Rumunjsku, Gr\u010dku, Hrvatsku, Sloveniju i Cipar.<\/p>\n

\u0160to kada bi \u017eene imale popust na kupnju 23%, a mu\u0161karci samo 10%? Zvu\u010di li to nepravedno? \u017dene se svakodnevno suo\u010davaju s ovom vrstom nejednakosti. Iako su stekle visoko obrazovanje, visoko su kvalificirane i rade jednako vrijedno kao i mu\u0161karci, rodni jaz u pla\u0107ama pojavljuje se pred njima poput nevidljive barijere, sprje\u010dava razvoj, podrezuje im krila, ali i negativno utje\u010de na \u017eivotni standard. Ova pojava podrazumijeva i nejednako nagra\u0111ivanje \u017eena i mu\u0161karaca na istim pozicijama, bez obzira na to \u0161to imaju iste du\u017enosti i obavljaju isti posao.<\/strong> Iako propisi, kako na nacionalnoj, tako i na europskoj razini, reguliraju pitanje primanja i zabranjuju razlikovanje po spolu, praksa pokazuje ne\u0161to sasvim drugo. Prema podacima Eurostata iz 2020. godine, razlika u pla\u0107ama u Europskoj uniji iznosi 13%. U Poljskoj dose\u017ee ne\u0161to ni\u017eu razinu – 4,5%, ali to nije razlog za zadovoljstvo. Razlika izme\u0111u primanja \u017eena i mu\u0161karaca varira ovisno o sektoru gospodarstva \u2013 u privatnom sektoru razlika u pla\u0107ama iznosi gotovo 13% na \u0161tetu \u017eena. Mnogo je razloga za ovu pojavu, proizlaze kako iz kulturolo\u0161kih uvjeta tako i iz specifi\u010dnosti tr\u017ei\u0161ta rada. Najistaknutije razlike su one koje uklju\u010duju nedostatak transparentnosti pla\u0107a, ote\u017ean pristup rukovode\u0107im pozicijama, stereotipe o profesionalnim aktivnostima \u017eena ili preoptere\u0107enost nepla\u0107enim poslom zbog brige o djeci ili obiteljskog \u017eivota.<\/p>\n

\"\"<\/p>\n

Akcija kao podr\u0161ka \u017eenama<\/h3>\n

Borba protiv rodnog jaza u pla\u0107ama zahtijeva vi\u0161edimenzionalna, nekonvencionalna rje\u0161enja, ali prije svega \u2013 edukaciju i podizanje svijesti. Upravo se na potonje fokusira Answear, po\u010dev\u0161i od promotivne kampanje ANSWEAR ZA \u017dENE. <\/a><\/p>\n

Kao znak solidarnosti, u razdoblju od 1. do 8. o\u017eujka na odabrane \u017eenske (i dje\u010dje) proizvode<\/a> imate \u0107ete 23%, a na proizvode za mu\u0161karce 10% popusta s kodom: WOMAN.<\/strong> Razlika u popustu, odnosno 13%, postaje simbol i referenca na realni jaz u pla\u0107ama u Europskoj uniji. Akcija je empati\u010dni izraz potpore i simboli\u010dan poku\u0161aj minimiziranja nejednakosti s kojima se \u017eene susre\u0107u u svom profesionalnom \u017eivotu, a ujedno i povod za poduzimanje \u0161irih aktivnosti i rasprava u javnom prostoru. Ponudu prona\u0111ite na linku https:\/\/answear.hr\/s\/dan-zena<\/a>.<\/strong><\/p>\n

Answear provodi politiku jednakosti<\/h3>\n

Ovo nije prva Answear akcija usmjerena na \u017eene koje su lansiranjem nove strategije, u jesen 2021., postale glavna skupina klijentica. Brend se uklju\u010duje u dijalog s njima, nadahnjuju\u0107i ih da \u017eive hrabro prema vlastitim uvjetima i uvjerenjima. Tako\u0111er, Answear provodi politiku jednakosti i antidiskriminacije u svojim strukturama. U tvrtki u kojoj \u017eene \u010dine ve\u0107inu, \u010dak 69,7% zaposlenih, visina naknade za pojedina radna mjesta odre\u0111ena je obrazovanjem, profesionalnim iskustvom, anga\u017emanom i radnim sta\u017eom \u2013 nikako spolom.<\/strong> Tijekom interne revizije provedene na 31 sli\u010dnoj poziciji pokazalo se da su primanja \u017eena i mu\u0161karaca usporediva, a na rukovode\u0107im pozicijama prosje\u010dna stopa \u017eena je 9,6% vi\u0161a od stope mu\u0161karaca. Answear kontinuirano prati situaciju i razvija rje\u0161enja za otklanjanje mogu\u0107ih nejednakosti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vrijeme \u010ditanja<\/span> 3<\/span> min<\/span><\/span> ANSWEAR ZA \u017dENE nije samo slogan promocije na answear.hr, ve\u0107 je rije\u010d o glasu brenda koji progovara o bitnim temama za \u017eene.\u00a0Povodom Dana \u017eena, Answear \u017eeli skrenuti pozornost na nejednakosti u pla\u0107ama s kojima se suo\u010davaju \u017eene diljem Europe. Stoga \u0107e, u razdoblju od 1. do 8. o\u017eujka, odabrani \u017eenski i dje\u010dji asortiman\u00a0(uz kod: WOMAN) … Nastavi \u010ditati Answear za \u017eene!<\/span><\/a><\/p>\n","protected":false},"author":54,"featured_media":48364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-48361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living-room"],"yoast_head":"\nAnswear za \u017eene! - Answear modni blog<\/title>\n<meta name=\"description\" content=\"ANSWEAR ZA \u017dENE nije samo slogan promocije na answear.hr, ve\u0107 je rije\u010d o glasu brenda koji progovara o bitnim temama za \u017eene.\u00a0Povodom Dana \u017eena, Answear\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.hr\/blog\/answear-za-zene\/48361\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Answear za \u017eene! 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