{"id":49638,"date":"2024-05-23T11:46:33","date_gmt":"2024-05-23T09:46:33","guid":{"rendered":"https:\/\/answear.hr\/blog\/?p=49638"},"modified":"2024-05-23T11:53:18","modified_gmt":"2024-05-23T09:53:18","slug":"answear-concept-store-otvoren-je-u-srcu-varsave","status":"publish","type":"post","link":"https:\/\/answear.hr\/blog\/answear-concept-store-otvoren-je-u-srcu-varsave\/49638\/","title":{"rendered":"Answear Concept Store otvoren je u srcu Var\u0161ave!"},"content":{"rendered":"Vrijeme \u010ditanja<\/span> 5<\/span> min<\/span><\/span>

Answear Concept Store upravo je otvoren u presti\u017enoj tvornici Norblin u Var\u0161avi. U estetski dopadljivim, nestandardno ure\u0111enim interijerima, moda se susre\u0107e s kreativno\u0161\u0107u, dovode\u0107i iskustvo kupnje na najvi\u0161u razinu. Otkrijte s nama ovu jedinstvenu modnu to\u010dku na karti Var\u0161ave.<\/strong><\/p>\r\n

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U sredi\u0161tu Var\u0161ave, u ulici \u017belazna, u poznatoj i \u010desto posje\u0107enoj tvornici Norblin, otvoren je Answear Concept Store. Trgova\u010dki prostor od 2000 m2 podijeljen je u zone. Svaki od njih ispunjen je raznovrsnom ponudom brendova: Michael Kors, Victoria Beckham, Nanushka, Iro, Diesel, AllSaints, Tory Burch, Missoni, Giuseppe Zanotti, Coach, Swarovski ili Furla, kao i adidas, Calvin Klein , Boss, Tommy Hilfiger, Polo Ralph Lauren, itd.<\/p>\r\n

Me\u0111utim, Answear Concept Store vi\u0161e je od obi\u010dne trgovine. To je prostor u kojemu shopping postaje nezaboravno iskustvo. Osim odabranih, ekskluzivnih kolekcija omiljenih modnih marki, kupci \u0107e prona\u0107i zone za opu\u0161tanje i zabavu, ali \u0107e prona\u0107i i modnu inspiraciju. \u201cOtvaranje konceptualnog du\u0107ana u ovakvom obliku i na ovoj posebnoj, pomno odabranoj lokaciji, ujedno je i ostvarenje misije iz na\u0161e strategije kao i dovr\u0161etak promjene pozicioniranja Answeara i njegove ponude “premium modnih marki.”, \u00a0rekla je Marta Sawicka, direktorica vizualnih komunikacija Answeara.<\/p>\r\n\r\n

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Impresivan dizajn interijera<\/h2>\r\n\r\n\r\n\r\n


U ure\u0111enju interijera koncept trgovine klju\u010dnu ulogu igraju boje, kori\u0161teni materijali koji referiraju na prirodu i pomno birani detalji: drveni pod po mjeri, nestandardni namje\u0161taj dizajniran za potrebe trgovine i umjetni\u010dke, velike vitrine koje je dizajnirala Anna Szcz\u0119sny, umjetnica poznata po suradnji s najve\u0107im modnim ku\u0107ama.<\/p>\r\n

Postoje dva glavna ulaza u Answear Concept Store. Prvi usmjerava u zonu pametne mode, gdje tamnije kombinacije boja poti\u010du otkrivanje elegantnijih i sofisticiranijih prijedloga. Drugi ulaz kupce uvodi u laganije kombinacije, o\u017eivljavaju\u0107i atmosferu i predstavljaju\u0107i le\u017eernije, laganije stilove.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

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“Salon je podijeljen na mu\u0161ki i \u017eenski sektor. Prva zona je zemlja elegancije, gdje se tamni zavr\u0161ni slojevi i mesingani detalji mije\u0161aju s prirodnom ljepotom drveta i kamena. Zidovi ukra\u0161eni sofisticiranim tapetama pomije\u0161anim s tamnom \u017ebukom izra\u0111eni su prema narud\u017ebi. Lim i staklo prenose prizor minimalisti\u010dke sofisticiranosti.\u201d, prostor opisuje Iwona Kwadrans, voditeljica dizajna interijera u Answearu.<\/p>\r\n\r\n\r\n\r\n


Posebnost Answear Concept Storea su i prostrane svla\u010dionice, s prostorom za odmor namijenjene osobama koje do\u0111u kao pratnja kupcima, u svijetlim bojama, s velikim udobnim kabinama. Izme\u0111u zona nalaze se dodatne svla\u010dionice u obliku intrigantnih, samostoje\u0107ih blokova.<\/p>\r\n\r\n\r\n\r\n

Vi\u0161e od trgovine<\/h2>\r\n\r\n\r\n\r\n


Answear Concept Store mjesto je koje nadilazi uobi\u010dajeno shva\u0107anje trgovine, gdje kupujemo gotove proizvode. Naj\u0161arenija i najkreativnija zona koncept trgovine je “Tailor” to\u010dka za prilago\u0111avanje i preinaku, gdje na razli\u010dite na\u010dine mo\u017eete personalizirati ili prilagoditi stvari koje kupujete. Tailor’s Point nudi preinake po mjeri, od najjednostavnijih poput skra\u0107ivanja i \u0161ivanja, do slo\u017eenijih usluga s individualnom cijenom. Za kupce orijentirane na umjetnost, postoji mogu\u0107nost prilago\u0111avanja odje\u0107e, obu\u0107e i torbi, markerima i bojama.<\/p>\r\n\r\n\r\n\r\n

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U koncept du\u0107anu nalazi se i Answear x Coffeedesk caf\u00e9. To je originalni projekt, okru\u017een zelenilom, gdje mo\u017eete u\u017eivati u izvrsnoj specijalnoj kavi. Za najvi\u0161u kvalitetu ponude zaslu\u017eni su baristi iz brend tima Coffeedesk. Glavno zrno koje se koristi za espresso i kavu s mlijekom je brazilski Campo das Vertentes. Osim toga, ovdje mo\u017eete ku\u0161ati razne vrste kave, od fermentirane kave do uzgojene na vulkanskom tlu ili pak one koje se razlikuju po suptilnom okusu raj\u010dice.<\/p>\r\n\r\n\r\n\r\n


Concept store mjesto je susreta kupaca i ljudi iz svijeta mode i kulture. Doga\u0111anja koja se tamo organiziraju u suradnji s brendovima bit \u0107e prilika da saznate jo\u0161 vi\u0161e o ponudi proizvoda i ideji razvoja brendova dostupnih na Answearu. Ovo su samo neke od planiranih aktivnosti koje \u0107e se odvijati u prodajnom prostoru na 2. katu u zgradi “Plater” tvornice Norblin.<\/p>\r\n\r\n\r\n\r\n

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Ravnote\u017ea tehnologije i stvarnog iskustva kupovine<\/h2>\r\n\r\n\r\n\r\n


Prostor Answear Concept Store kreiran je prema zahtjevima i \u017eeljama kupaca. Na samom ulazu kupce \u0107e do\u010dekati savjetnici, koji nisu samo prodava\u010di, ve\u0107 prije svega imaju zada\u0107u stvarne podr\u0161ke kupcima u njihovim modnim odabirima, poznaju trendove i savr\u0161eno su upoznati s modnim aktualnostima.<\/p>\r\n\r\n\r\n\r\n


\u201c\u010covjek nam je i dalje najva\u017eniji, a tehnologija bi samo trebala podr\u017eati proces kupnje.\u201d, ka\u017ee Marta Sawicka, obja\u0161njavaju\u0107i ideju koja stoji iza dizajna potro\u0161a\u010dkog iskustva u konceptualnoj trgovini.<\/p>\r\n\r\n\r\n\r\n


Me\u0111u sadr\u017eajima su prostrane, inteligentne svla\u010dionice koje omogu\u0107uju brzi odabir veli\u010dine ili boje odje\u0107e bez napu\u0161tanja svla\u010dionice, paravani smje\u0161teni unutar trgovine s pove\u0107anom mat povr\u0161inom za vizualnu udobnost kupaca koji se po prvi puta koriste te svjetska, ultramoderna Elo Touch blagajna ra\u010dunala s dva ekrana za prodava\u010da i kupca, koja iskustvo kupovine \u010dine interaktivnim i transparentnim. Osim toga, na licu mjesta \u0107e biti dostupna to\u010dka preuzimanja, stanica za preuzimanje online narud\u017ebi s www.answear.com, uz mogu\u0107nost isprobavanja naru\u010denih artikala, kao i gla\u010danja odje\u0107e na licu mjesta.<\/p>\r\n\r\n\r\n\r\n

Svaki od elemenata koji \u010dine dizajn i funkcionalnost Answear Concept Storea \u010dini kupovinu pravim u\u017eitkom.<\/p>\r\n

<\/p>","protected":false},"excerpt":{"rendered":"

Vrijeme \u010ditanja<\/span> 5<\/span> min<\/span><\/span> Answear Concept Store upravo je otvoren u presti\u017enoj tvornici Norblin u Var\u0161avi. U estetski dopadljivim, nestandardno ure\u0111enim interijerima, moda se susre\u0107e s kreativno\u0161\u0107u, dovode\u0107i iskustvo kupnje na najvi\u0161u razinu. Otkrijte s nama ovu jedinstvenu modnu to\u010dku na karti Var\u0161ave.<\/p>\n","protected":false},"author":54,"featured_media":49639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":["post-49638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-answear-news"],"yoast_head":"\nAnswear Concept Store otvoren je u srcu Var\u0161ave! - Answear modni blog<\/title>\n<meta name=\"description\" content=\"Answear Concept Store upravo je otvoren u presti\u017enoj tvornici Norblin u Var\u0161avi. 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