{"id":50084,"date":"2025-08-20T10:55:52","date_gmt":"2025-08-20T08:55:52","guid":{"rendered":"https:\/\/answear.hr\/blog\/?p=50084"},"modified":"2025-08-20T11:01:28","modified_gmt":"2025-08-20T09:01:28","slug":"putovnica-za-odgovornu-modu-answear-x-intu-renewed","status":"publish","type":"post","link":"https:\/\/answear.hr\/blog\/putovnica-za-odgovornu-modu-answear-x-intu-renewed\/50084\/","title":{"rendered":"Putovnica za odgovornu modu \u2013 Answear x INTU Renewed"},"content":{"rendered":"Vrijeme \u010ditanja<\/span> 3<\/span> min<\/span><\/span>\n

Pretjerana proizvodnja i s njom povezan stalni rast tekstilnog otpada s jedne je strane goru\u0107i problem, a s druge odli\u010dna inspiracija i prilika za kreativno djelovanje.<\/p>\n

Najnovije izdanje inicijative Renewed pokazuje koliko se potencijala krije u kreativnoj uporabi nadogra\u0111ene (upcycled) odje\u0107e. Ovaj put kolekcija Answear x INTU<\/a> prvi put u Poljskoj uklju\u010duje digitalne putovnice proizvoda.<\/strong><\/p>\n\n\n\n\n\n\n\n

Ali o \u010demu se zapravo radi? Kome su one potrebne?<\/h2>\n\n\n\n

Digitalna putovnica proizvoda osmi\u0161ljena je kako bi potvrdila autenti\u010dnost podrijetla i prikazala cijelu povijest preobrazbe pojedinog komada. Skeniranjem QR koda ili dodirom NFC oznake kupci mogu pristupiti informacijama o izvornom proizvodu, detaljima procesa nadogradnje te pokazateljima odr\u017eivosti. Zahvaljuju\u0107i aplikaciji Go2NFT, korisnici mogu pregledavati sve artikle iz kolekcije i skupljati posebne bonuse.<\/p>\n\n\n\n

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Nemogu\u0107a misija ili proizvodi s misijom?<\/h2>\n\n\n\n

Najnovija kolekcija Renewed predstavlja modele koji na kreativan na\u010din transformiraju traper u prsluke i shopping torbe te viskozne haljine i ko\u0161ulje u ljetne topove. Svaki detalj, pa i najmanji, ru\u010dni je rad tima obrtnika INTU Circularity, specijaliziranih za nadogradnju odje\u0107e. Ona kombinira jednostavne popravke sa stvaranjem jedinstvenih komada putem veza, \u0161ivanja i cijelog niza drugih kreativnih tehnika.<\/p>\n\n\n\n

\u201eOvladali smo umjetno\u0161\u0107u rekonstrukcije i nadogradnje odje\u0107e, \u0161to nam omogu\u0107uje stvaranje potpuno novih, jedinstvenih komada,\u201c ka\u017ee Veronika Czarnocka, izvr\u0161na direktorica INTU Circularity.<\/p>\n\n\n\n

INTU je tvrtka koja djeluje u duhu \u00bbless waste\u00ab filozofije te stvara unikatne proizvode od visokokvalitetnih recikliranih materijala. Sve njihove aktivnosti uskla\u0111ene su s idejom odr\u017eive kru\u017ene ekonomije i imaju za cilj maksimalno smanjenje \u0161tetnog tekstilnog otpada.<\/p>\n\n\n\n

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Budu\u0107nost je danas<\/h2>\n\n\n\n

Uvo\u0111enje digitalnih putovnica proizvoda strate\u0161ki je potez koji priprema teren za nadolaze\u0107e zakonodavne promjene. DPP tehnologija postat \u0107e obavezna za proizvo\u0111a\u010de tekstila u idu\u0107e dvije godine prema EU ESPR uredbi.<\/p>\n\n\n\n

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Budi promjena!<\/h2>\n\n\n\n

Odje\u0107a iz kolekcije Renewed s digitalnim putovnicama dostupna je na answear.hr.<\/a><\/p>\n\n\n\n

\u201eIzuzetno smo ponosni \u0161to Answear postavlja nove standarde u industriji. Na\u0161a suradnja s INTU i Caruma omogu\u0107uje nam da spojimo strast prema modi s odgovorno\u0161\u0107u za budu\u0107nost \u2013 digitalne putovnice nisu samo tehnologija, ve\u0107 prava revolucija u transparentnosti i povjerenju izme\u0111u brenda i kupca,\u201c dodaje Anna Szwec, voditeljica PR-a i komunikacija u Answear.com.<\/p>\n\n\n\n

Odabirom proizvoda iz kolekcije Renewed kupujete originalan, jedinstven dizajn, a ujedno brinete o okoli\u0161u. U skladu sa sloganom \u00bbWe fix fashion \u2013 the cool way\u00ab<\/em> kolekcija Renewed savr\u0161eno odra\u017eava strast i kreativnost tima INTU, pritom zadr\u017eavaju\u0107i suvremen duh i neograni\u010dene mogu\u0107nosti igre s modom i njenim oblicima. A \u0161to je najva\u017enije \u2013 ve\u0107 su u planu nova izdanja ove uzbudljive suradnje.<\/p>\n\n\n\n

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Vrijeme \u010ditanja<\/span> 3<\/span> min<\/span><\/span> Pretjerana proizvodnja i s njom povezan stalni rast tekstilnog otpada s jedne je strane goru\u0107i problem, a s druge odli\u010dna inspiracija i prilika za kreativno djelovanje. Najnovije izdanje inicijative Renewed pokazuje koliko se potencijala krije u kreativnoj uporabi nadogra\u0111ene (upcycled) odje\u0107e. Ovaj put kolekcija Answear x INTU prvi put u Poljskoj uklju\u010duje digitalne putovnice proizvoda.<\/p>\n","protected":false},"author":54,"featured_media":50085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[421,2098,2110,2108,2109],"class_list":["post-50084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirations","tag-answear","tag-answear-hr","tag-odjeca","tag-renewed","tag-sustainable"],"yoast_head":"\nPutovnica za odgovornu modu \u2013 Answear x INTU Renewed - Answear modni blog<\/title>\n<meta name=\"description\" content=\"Pretjerana proizvodnja i s njom povezan stalni rast tekstilnog otpada s jedne je strane goru\u0107i problem, a s druge odli\u010dna inspiracija i prilika za\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.hr\/blog\/putovnica-za-odgovornu-modu-answear-x-intu-renewed\/50084\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putovnica za odgovornu modu \u2013 Answear x INTU Renewed - 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